K-pop streaming platform KPOPLIVE.TV
Brand identity development
KPOPLIVE.TV is an unique streaming platform that is specially designed for online K-Pop events.
It offers various video contents such as Concerts, Fanmeets, and Showcases to Kpop fans in the world.
As K-pop becomes a huge industry worldwide, it becomes more difficult for fans and artists to meet in person, so Like the brand name 'kpoplive.tv', we allow both fans and artists can experience various colors of k-pop.
Brand logo
I designed the logo of KPOPLIVE.TV by combining 16:9 screen ratio from tv and a geometric shape of the antenna with the letter 'K'. The upper space in the logo "K" means antenna, for connections to fans and artists.
TV-inspired design
The KPOPLIVE.TV logo is designed to be intuitively recognizable. The frame that embodies the TV and the logo that is designed to contain various colors are highly accessible and suitable for recognizing brand names.
Key visual
The logo-frame depends on the amount of texts, images, and other contents. The frame can be extended vertically and horizontally, which is helpful to deliver the consistent brand identity in a variety of contact points.
Brand color
The gradation color inspired by TV screen gives the brand lively images as a point color, white and black as its main color to build simple and professional brand images. Every color is used in the various points under the mood, telling the core values of KPOPLIVE.TV which always provides endless enjoyment.
Typography / Iconography
Montserrat is a clear and simple san serif font, which has a high readability in online and offline environments. I designed KPOPLIVE.TV's own icons with the logo's feature that the lines and the symbols are harmonized based on icons optimized at the digital environment.
Online applications
A simple yet effective interface allows the user to watch directly on kpoplive.tv and operated website that is built to give a friendly user experience for watching online video content.
Offline applications
KPOPLIVE.TV's goal is to treat every client like a headliner and every ticket holder like a VIP. There are exceptional artists waiting to find the right team to introduce them to their fans to create concert experiences tailored to their audience. So designed items with brand identity are shown through concerts and exhibitions.
