Event production company Allthat
Brand identity development
We believe K-POP, K-Drama, K-Beauty, K-Fashion and K-Food must be presented together to expand the markets for Korean Wave. By teaming up with Korean Companies, All That has been producing various crossover projects in North America.
Our goal is to build a strong platform by providing one stop source for the fans of Korean Culture.
When people experienced our culture, They can find something fun!
Problem
Despite being a creative production company, it is hard to find identity in logos and naming.
Solution
I chose the main color in orange that represents enthusiasm, fascination, happiness, creativity, determination, attraction, and success. And I created a symbol with facial expressions for the brand image that seems like something fun is going to happen!
