The Chaum (2016)
더 채움
'The Chaum' means to fill more in Korean.
As the lifestyle of consumers with more single-life people changes, small packaging is also expanding.
Most single-person households have a living environment that is difficult to fill with various nutrients due to their busy lives.
Based on small-volume packaging suitable for single-person households, it is designed with an eco-friendly structure that does not require any use of chemical adhesives.
Design identity is expressed in illustrations and colors inspired by different types of agricultural products such as pomegranates, asparagus, broccoli, corn and eggplant.
Awards : Packaging Professional Engineers President Award in 2016 Korea Star Awards
Project : 'The Chaum' Eco-friendly package design
Designer : Ja Myoung Jang / Yoora Kim
