BAEKROK

Located in the serene 'Baekrok-rim' (White Green Forest) within the traditional pottery village of Yangsan, BAEKROK (白綠) is a cafe brand that bridges the gap between the static beauty of craftsmanship and the organic vitality of nature. JDNS was tasked with developing a visual identity that doesn't just represent a space, but captures a specific, fleeting atmosphere: the moment sunlight filters through a dense canopy.

JDNS developed the brand logo identity for BAEKROK (白綠), a cafe located in the pottery village of Yangsan. 'BAEKROK' defines a moment where the static aesthetics of the pottery village and the vitality of the forest coexist through the harmony of pure 'White (白)' and clear 'Green (綠).'

The core of this project was translating the narrative of ‘sunlight filtering through trees’ into a visual rhythm. Moving beyond a simple cafe logo, we infused the logo system with meticulously refined white space reminiscent of ceramic pieces and the soft movement of light. Through this, we aim to provide an emotional experience where the brand’s sincerity subtly seeps into the customer's daily life while they stay in the space of BAEKROK.

Client: Beakrok

JDNS

Creative Direction: Jayden

Brand Design: Jayden

You may also like